#33: The Wright Edge

Like so many Americans, Doc Wright wasn’t happy with his job. Fresh out of college, he transitioned into corporate America — spending years in a world he “didn’t really ever quite fit in.”

To deal with the stress from work, Doc found relief in woodworking. After taking on a few small projects from friends and local businesses, others took notice of his unique style and creativity. It wasn’t long before he landed a bid with a large home builder company in Texas. Doc saw the opportunity to carve a different path for his future. And he took it.

Two and a half months from his first table project, Doc quit his job to start his custom furniture company, The Wright Edge. The business narrowed its focus on crafting big slab live edge wood furniture after Doc noticed a serious gap in the market for it. He’s been fortunate enough not to rely on paid marketing or advertising to generate business. And less than a year out, Doc has already added a business partner and an intern to the roster to keep up with the growing clientele.

Here’s Doc’s key insights on making a small business succeed: