Culture is key, in the locker room and the boardroom. Texas high school football coach Randy Jackson opens up in this week's episode on team-building and co-creating team culture to create a framework both players and coaches buy into. If a group has common goals and speaks the same language both on the field and off, they are primed for success, even if they don’t always win.
The way to build that strong culture lies in having a dialogue with players and staff. People are more likely to want to uphold a structure if they feel they’ve been a part of creating it—if they have a stake in it and know why it is how it is. Just telling players why they should be a certain way falls flat, but if they have skin in the game, loyalty and drive follow not far behind.
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